I drive the numbers — and build the systems that hold them.

Alloy Wheels Direct, a UK e-commerce retailer, had strong traffic — ~4,000 organic visits/day — but converted at ~0.5% vs a ~2% category benchmark. Demand was leaking out the bottom of the funnel.

A focused 2-week, in-person growth engagement. Audited the funnel and prioritised fixes by revenue impact. The needle-mover: I identified that introducing free shipping was the single highest-leverage unlock, made the case to the owner, got it approved, and shipped it alongside targeted UI/UX fixes.

During my 2-week engagement the store was doing ~$80-90K in monthly sales. The owner later confirmed it had grown past $100K/month — following the free-shipping change I identified and pushed through, plus targeted UX fixes.

An e-commerce brand needed profitable paid growth on a marketplace where wasted spend destroys margin fast.

Built the full campaign architecture and ran ongoing optimisation — keyword research, bid and structure management, tight ACoS control across the catalog.

$234,583 in sales on $55,746 spend — 4.21× ROAS at 23.76% ACoS, over 8 months. Verified with a real ad-console screenshot.

The business was leaking leads after the click — missed calls went nowhere, no follow-up, no review engine. Great at the job, losing money at the front desk.

Built an end-to-end CRM + automation stack: missed-call → instant-SMS text-back with intake form, a multi-channel inbox, an AI voice agent for overflow calls, a full job pipeline, and automated review + referral requests on completion.

The live GHL dashboard shows it working — AU$21K tracked revenue in a recent 30 days at 72.97% conversion through the funnel I designed. Owner-reported, the business has grown ~7× (from ~$4K to ~$30K/mo) since it went in.

Most cold outreach dies in the inbox — low-20s% open rates, no replies, wasted lists.

Built and ran the campaigns end-to-end — list building and enrichment, domain warmup and deliverability, multi-step sequencing, and copy tuned to the offer.

60-80% open rates across several campaigns — 61% on one 173-send sequence — with real replies and booked calls.