Lachlan Coleman-Barrett
AI Systems Portfolio

Lachlan Coleman-Barrett

AI Systems Architect & Growth Engineer

Digital marketer and software developer with experience across SEO, paid advertising, marketing automation, CRM systems, and AI agent development. I build complete business infrastructure — connecting marketing, sales, CRM, and automation into unified growth systems with AI at the core.

Background in web development, SaaS tooling, and cloud infrastructure. Previously worked across e-commerce (Amazon FBA), digital marketing agencies, and SaaS automation. Currently based in Asia, building AI-powered growth systems for businesses.

The infrastructure below serves as my Personal Management System (PMS) — a live operating environment I built to manage my own business, automate workflows, and develop AI agents. The same architecture powers client-facing systems.

All systems are live and running in production. Live demos available on request.

16
Production Services
40+
Automation Workflows
22
Scheduled Jobs
15+
Live Endpoints
24/7
Uptime
00

Live Walkthrough

13-minute video tour of the full infrastructure — services, automation, AI agents, and monitoring dashboards.

01

Cloud Infrastructure

16 containerized services on a production VPS — Docker Compose orchestration with automatic HTTPS, monitoring, and self-healing.

ServicePurposeStatus
N8NWorkflow automation engineRunning
LangGraphAI agent orchestrationRunning
PostgreSQLPrimary databaseRunning
RedisCache & queue managementRunning
QdrantVector database (semantic memory)Running
LangfuseLLM observability & tracingRunning
CaddyReverse proxy + auto HTTPSRunning
GatusUptime monitoringRunning
BeszelServer performance monitoringRunning
Omi WebhookIoT transcript receiverRunning
Telegram BridgeMobile control plane for ClaudeRunning
Static Assets CDNCaddy-served media & portfolioRunning
02

AI Agent Systems

Custom AI agents built with Claude Agent SDK + LangGraph for business intelligence, content generation, and knowledge retrieval.

Knowledge Agent

Natural language queries against business knowledge base. Connected to Google Drive corpus with guardrails and audit logging.

Claude SDK Google Drive API Live

Content Agent

Multi-step content pipeline: draft generation, webhook-triggered approval flows, and publish automation via N8N.

LangGraph N8N Webhooks Live

Omi Live Transcription

IoT wearable captures conversations in real-time. Nightly AI summarization, weekly knowledge distillation to Notion + Obsidian.

IoT Webhooks Claude Haiku Live

Semantic Memory Engine

Vector database storing conversation context with auto-extraction. Enables AI continuity across sessions via semantic search.

Qdrant Embeddings Live

Claude Ecosystem Intelligence

Weekly automated research sweep across GitHub, Reddit, and YouTube for Claude Code updates, new MCP servers, and community patterns. Interactive synthesis with actionable upgrade recommendations.

Exa Search GitHub API Claude SDK Live

Weekly Intelligence Briefing

Automated synthesis across 42 stock tickers, 9 newsletter sources, Reddit, and curated blogs. Delivered as structured Notion report every Sunday morning.

Yahoo Finance Apify Notion API Live

Session Learning System

LLM-powered instinct extraction from session failures and corrections. Mines patterns, auto-updates CLAUDE.md with new rules, and builds a compounding instinct library.

Claude SDK Session Hooks Qdrant Memory Live

Content Manager Dashboard

Multi-platform content pipeline with Instagram competitor tracking, analytics, and AI script generation. Tracks 8 competitors across content patterns and engagement signals.

Next.js Apify Scraper Supabase Live

SEO Audit Agent

Automated technical SEO analysis: crawl site structure, meta tags, Core Web Vitals, internal linking, schema markup, and keyword gaps. Generates prioritized action report.

Web Crawling Lighthouse API AI Analysis

GBP Audit Agent

Google Business Profile optimization: reviews analysis, category accuracy, photo completeness, Q&A coverage, post frequency, and local ranking signals.

Google Business API Local SEO Competitor Analysis

Website Audit Agent

Full-site analysis: conversion rate optimization, UX issues, mobile responsiveness, page speed, security headers, and accessibility compliance. AI-generated improvement roadmap.

Playwright CRO Analysis AI Report

Outreach Agent

AI-powered prospecting: research target companies, generate personalized email sequences, manage follow-ups, track opens and replies. Multi-channel with SMS fallback.

Lead Research Email/SMS Personalization

Customer Support Agent

AI chatbot trained on company knowledge base. Handles FAQs, appointment booking, lead qualification, and escalation to human agents when needed.

RAG Live Chat CRM Integration

Competitor Intelligence Agent

Automated competitor monitoring: track pricing changes, new content, ad campaigns, social activity, and market positioning. Weekly intelligence reports delivered via Slack.

Web Scraping AI Analysis Scheduled Reports

Ad Performance Agent

Google Ads and Meta Ads optimization agent. Analyzes campaign performance, identifies wasted spend, suggests bid adjustments, and generates new ad copy variations.

Google Ads API Meta API AI Optimization

Voice AI Agent

Inbound and outbound voice automation: appointment confirmations, follow-up calls, lead qualification, and customer surveys. Natural conversation with handoff to humans.

ElevenLabs Telephony GHL Integration

Dashboard Generator

Auto-generates VPS operations dashboard every 30 minutes — service health, container status, cron jobs, activity feed.

Bash Caddy Live

Telegram Command Agent

Mobile control plane — send commands via Telegram, Claude executes on VPS, response back via bot message.

Telegram API Claude CLI Live
03

Marketing & Growth Skills

Full-stack growth marketing — from strategy and paid acquisition through to attribution, creative, and outbound.

Strategy & GTM
Market research, ICP analysis, positioning, offer design, channel mix, budget pacing, KPI trees
ICP Frameworks Offer Design Channel Mix KPI Trees
Paid Acquisition
Google Search, Shopping, PMax, LSA, YouTube, Meta Ads — full campaign build, optimization, and retargeting
Google Ads Meta Ads PMax LSA YouTube Ads Retargeting
SEO & Content
Technical SEO, keyword strategy, content ops, local SEO, Google Business Profile optimization
Ahrefs SEMrush Screaming Frog GSC Local SEO GBP
CRO & Web
Landing page builds, A/B testing, heatmap analysis, proof systems, conversion funnel optimization
GHL Webflow WordPress Ghost CMS Clarity A/B Testing
Lifecycle & CRM
Email/SMS nurture sequences, GoHighLevel pipelines, lead scoring, missed-call text-back automation
GoHighLevel Email Sequences SMS Flows Lead Scoring
Data & Attribution
GA4/GTM including server-side, CAPI, CallRail, Looker Studio, offline conversion imports
GA4 GTM Server-side GTM CAPI CallRail Looker Studio
Creative
Ad copy systems (RSA banks, hooks, angles), video editing, graphic design, content production
RSA Banks Canva CapCut Descript OBS
Outbound
Cold email systems, list building, enrichment, multi-step sequences, sender reputation management
Apollo Instantly Clay Cold Email Systems Apify Scraping
Amazon & Retail Media
Product listings, PPC, A+ content, Brand Registry, inventory management, market analysis
Seller Central Helium 10 Jungle Scout Brand Registry Amazon PPC
04

Business Automation

40+ production N8N workflows covering lead generation, CRM pipelines, AI content, monitoring, and operations.

Missed Call Recovery

GHL integration: missed call triggers instant SMS follow-up, booking link, calendar confirmation, and CRM pipeline update. Fully automated.

GoHighLevel Twilio Revenue-generating

Lead Pipeline Automation

Lead capture, scoring, tagging, assignment, and multi-step follow-up sequences. Automated nurture from first touch to booked appointment.

CRM Email/SMS Auto-tagging

Cold Email Engine

Scalable outreach system: list building, sequence management, unsubscribe handling, sender reputation management. 4,000 emails/month capacity.

Instantly Block Lists Reputation Mgmt

AI Content Pipeline

Webhook → LangGraph → Claude Sonnet → Draft → N8N → Approval notification → Publish. End-to-end AI content with human approval gate.

LangGraph N8N AI-powered

Smart Briefings

Daily automated briefing: calendar events, tasks, weather, news — delivered to Slack and Telegram every morning at 7am.

Claude AI Slack Telegram

Infrastructure Monitoring

VPS health checks every 12 hours, N8N error monitoring every hour, automated backups, log rotation, and Docker cleanup.

Gatus Beszel Custom Scripts
05

CRM & Sales Systems

Complete GoHighLevel agency setup — from lead capture to review request automation.

Lead Source (Google Ads / SEO / GBP / Landing Page) Lead Capture (Form / Call / Chat Widget) CRM Pipeline (Auto-tag → Score → Assign) Nurture Sequence (SMS + Email, multi-step) Booking (Calendar → Confirmation → Reminder) Service Delivery Review Request (Automated post-service) Referral Loop (Back to pipeline)
06

Content Pipeline Tool

Custom web application managing 56+ content ideas across 10 platforms — from ideation to AI-generated drafts.

Idea Browser

Filter and search content cards by platform, status, tags, type. Inline card creation with full metadata. Connected to keyword research via Google Sheets.

10 Platforms 56+ Ideas Real-time Search

Command Builder

Select a card, configure parameters, and generate structured AI prompts for content generation. Includes raw notes injection and weekly review context.

AI Prompt Generation Multi-platform Live at draft.opscorescale.com
07

Scheduled Automation Engine

22 cron jobs running autonomously — monitoring, briefings, backups, AI self-improvement, and market intelligence.

HourlyN8N error monitoring
6 hrsDatabase keepalive
12 hrsVPS health check
30 minDashboard generation
11:55pmAI conversation summarizer
11:30pmMorning briefing generator
4:00pmTomorrow's morning page
3:00amDatabase + config backups
4:00amLog rotation
12:00amAI self-improving engine
12:15amAutomation alerts
Mon 7:30Weekly knowledge distiller
Mon 8:00Scheduled audit
Mon 0:30Weekly product scout
Sun 5amDocker image cleanup
Sun 7amWeekly intel gather
Sun 9pmSession failure mining
Sat 8amClaude ecosystem gather
Sat 9amSaturday reminders
Sun 9amSunday reminders
Session endSession-end auto-backup
Sun 9pmSession miner
08

Technical Capabilities

AI / LLM Claude Code, Claude API, Agent SDK, LangGraph, MCP servers, RAG, Vector Search, Agent Orchestration, Instinct Learning
Automation N8N, Make.com, Apify, GHL, Cron, Webhooks, Session Hooks
CRM GoHighLevel, Pipeline Design, Lead Scoring
Infra Docker, Linux VPS, Caddy, SSH, DNS
Database PostgreSQL, Supabase, Redis, Qdrant, Airtable
Web Next.js, Vercel, Supabase, Ghost CMS, HTML/CSS/JS, Landing Pages
Marketing Google Ads, Meta Ads, SEO, CRO, Local SEO, GBP, Cold Email
Languages Python, JavaScript/Node.js, Bash
Software Dev Full-stack Web Apps, API Design, SaaS, Cloud Deploy
Monitoring Langfuse, Gatus, Beszel, Custom Scripts
Voice & IoT ElevenLabs, Twilio, Omi Wearable, Telegram Bots, Webhook Pipelines
Content Ops Ghost CMS, Instagram Pipeline, YouTube Analytics, Script Generation, Competitor Tracking
09

Results & Performance

Real outcomes from live systems — client work and personal infrastructure.

$100K+
Revenue generated for local business clients via automation
6 → 7 Figures
Scaled e-commerce business with paid advertising
100+
Voice agent calls handled autonomously
900+
Daily transcript segments processed by AI
4,000
Cold emails per month at scale
16
Docker services running 24/7 in production
22
Automated cron jobs running daily
99.9%
Infrastructure uptime (self-managed)
10+
Production features shipped in a single AI-assisted session
20min
Idea to live production deployment (average)
5+
Years digital marketing experience across 3 countries
50+
Clients served across e-commerce, SaaS, and local service
10

What I Build for Businesses

DFY GHL Automation

Done-for-you GoHighLevel setup: missed-call text-back, lead pipeline, booking automation, review generation. Guaranteed 10+ booked jobs/month for local service businesses.

GoHighLevel SMS/Email Core Offer

AI Agent Development

Custom Claude/LangGraph agents, voice agents, and chatbots. Built to specification and deployed on your infrastructure or managed VPS.

Claude SDK LangGraph Voice AI

Content Systems

Multi-platform content pipeline with competitor tracking, analytics dashboards, and AI script generation. Instagram, YouTube, LinkedIn — one system.

Content OS Competitor Tracking AI Scripts

Growth Marketing

Google Ads, Meta Ads, SEO, local SEO/GBP, and CRO. Full campaign build and management with attribution setup and reporting.

Google Ads Meta Ads SEO / GBP CRO

Data & Intelligence

Custom dashboards, multi-source attribution, weekly intelligence briefings, and AI-powered business insights from your existing data.

GA4 / GTM Looker Studio AI Synthesis

Custom Software

Next.js web applications, Vercel deployments, Supabase backends, and full API integrations. From prototype to production.

Next.js Vercel Supabase
11

Frequently Asked Questions

Common questions about working together, timelines, and what to expect.

Primarily local service businesses — handymen, plumbers, trades, clinics, and similar. I also work with SaaS founders and agencies who need AI-powered automation systems. If your business relies on leads, bookings, or repeat customers, we are a good fit.

Agencies sell you ad spend and reporting dashboards. I build systems that run without you — automated follow-ups, AI-powered lead reactivation, missed-call recovery, and review generation. The difference is you keep the systems after we work together. They compound, agencies do not.

We start with a 30-minute discovery call to understand your current setup and goals. From there I build a custom proposal with exactly what I would implement. Once approved, most systems are live within 2–3 weeks. You get a dedicated channel for communication throughout.

Zero. Everything is built, deployed, and managed for you. You get a simple dashboard to see what is happening, but the entire point is that these systems work in the background while you focus on your business. If you can check your phone, you can use what I build.

It depends on scope. A basic automation package starts around $2,000/month. Full-stack builds with custom dashboards, AI agents, and multi-channel automation are quoted per project. I do not do hourly — you pay for outcomes, not time.

GoHighLevel for CRM and automation, Next.js and Vercel for web apps, Supabase for databases, N8N for workflow automation, Claude AI for intelligent agents, and Cloudflare for security. Everything is production-grade infrastructure, not duct-taped plugins.

Absolutely. I can walk you through live demos of any system listed on this page — the dashboards, automation flows, AI agents, everything. Most clients are surprised that these are not mockups. Book a call and I will show you the real infrastructure running right now.

I run 24/7 uptime monitoring on all client systems with automated alerts. If something goes down, I usually know before you do. Active clients get same-day fixes. I also have disaster recovery documentation for every system I build — nothing is a black box.

Both. Some clients need a one-time system build — I hand it over with documentation and you run it. Most prefer ongoing management where I maintain, optimize, and expand the systems monthly. The best results come from iteration, not one-off installs.

Send me an email at lachlan@clearscale.co with a brief description of your business and what you are looking for. I will reply within 24 hours to set up a discovery call. No pitch deck, no sales pressure — just a conversation about whether this makes sense for you.

Let's Build Something

Most consultants teach AI tools. I build complete business systems.
Want to see any of these systems live? I can walk you through demos of the infrastructure, automations, and tools listed above.

Get in Touch — lachlan@clearscale.co →